Technically I have been blogging since 2008 which is when I opened up my first WordPress.com account and posted a blog titled Crohn’s Attack. I then didn’t post anything until February of 2010 with a post on body size, training, and other stuff which was titled simply enough Body Size, Training and Other Stuff. In fact, the first six years of this blog were the least prolific and, not surprisingly, the least read years of it’s existence. I didn’t start posting regularly until 2014 when I reached 720 views with 427 visitors. Things kept progressing slowly after that point. I wrote more often and got more viewers ready 2,177 in 2019.
Then in 2020 something both interesting and amazing happened. I posted only once that entire year – you read that correctly – one post in all of 2020 (it was called Fitness Quest: 2019 A Year in Review if you are interested), but my viewership soared. Not by a little, but by a lot. I went from 2,177 views in 2019 to 19,879 views in 2020! All without writing more than one measly post. What happened? I can tell you in one word: Google.
Google to the Rescue
After a little research I discovered that one of my post from a couple of years earlier, When is a Man’s Arm Considered Big?, made the Google front page. All of a sudden it seemed that my little blog was getting noticed and getting noticed a lot or so I thought at the time. So like any good blogger I thought – there must be a way I can capitalize on this attention. If people like that article they’ll surely like everything else I have to say.
The Best Intentions and Well Laid Plans
So I decided to dive more seriously into the blog. I rebranded what I had been calling Dave’s World into Journeys With Dave. I had the thought at the time that I would be posting more travel related content like some other bloggers who’s work I enjoyed and admired. Most notably Jon Miksis over at My Global Viewpoint who I also wrote a travel article on little known things to do around Lake Erie for this past year. In addition to rebranding I started a Facebook page for the blog to reach a wider audience beyond my friends. I also changed my mind set. If I was going to make this work as a little “side hustle” to pay for vacations which I could then write about I needed to get serious about posting. I committed myself to posting at least one new blog a week.
Results So Far
So everything was in place and I started writing weekly. I’m pleased to say that so far I’m managing to stick to my goal of something new each week. Sometimes I’d write more than once a week, like my series on the Grumpy Old Man Tour of Walt Disney World, and once or twice I did miss my self-imposed deadline. But this year is clearly my most prolific.
So far this year I’ve posted 32 times and I’ve written 43,876 words. This is more than twice my previous best of 15,973 in 2015 with 32 posts total that year as well.
Visits are on track to beat last year’s total easily as I’m over 18,000 views as of August 21, 2021 with 4 and a half months to go. So exceeding 20,000 vies and 17,301 visitors should not be an issue. My best month for viewing was January 2021 where I reached about 3,300 views. However, this is the month that I rebranded and switched from the free WordPress.com site to a paid WordPress.com site. The main reason for this was so that I could get ad revenue. As a result I saw a big drop in views in February but my readership is climbing again and I’m over 2,200 per month currently and trending back up.
Other interesting stats (at least interesting to me):
- Most popular viewership time: Tuesdays at 10:00 PM
- Most viewed day: January 17, 2021 with 138 views.
- Average Words Per Post: 1,371
The Plan Forward
My main issue now though is frankly one of content. That post about When is a Man’s Arm Considered Big is still far and away my most popular blog. I’m not complaining about this, but I am trying to find a topic that will also hit that front page of Google – the holy grail of blogging – and so far I’m not having a lot of luck. I am finding that similar subjects seem to have some staying power, but when I try other topics I’ll get an immediate bump in readership but that’s it. I have noticed that other bodybuilding/fitness/workout type blog entries are moving up in viewership. This may be because my primary audience, at least according to Google Analytics, are men aged 20 – 24 who are not surprisingly interested in fitness and sports. So my plan is to keep giving this audience more of what it wants, like How do Your Arms Stack up to Other Gym Bros?, and even stories of my own fitness experiences over the years. By the way, the last blog was picked up by a website that promotes scientific research articles – so that was cool.
So my plan going forward is more of the same that I’m doing now. Post on a regular basis, see if I can build a new audience to compliment the one I have, and keep having fun exploring the world of blogging. I am also slowly working into other media as well such as YouTube and Podcasting. However, there are only so many hours in a day and as fun as all the social media stuff is it doesn’t pay the bills (so far at least).
Quick Lessons Learned
Here are a few things that I think I’ve learned which I hope might help you if you decided to start at blog or are working on a blog of your own currently:
- Be consistent. Writing on a regular basis keeps your followers engaged and keeps your skills fresh and sharp, too.
- Don’t expect to get rich quick. Or get rich slowly for that matter. If you do great and please let me know your secret. However, the odds are against this happening. So remember you are in this for the long haul. As long as you enjoy what you are doing I think that success will come but it will likely take years not days, weeks, or even months.
- Experiment. Don’t be afraid of tackling a new subject. Your audience is looking for information. If you provide what they want, they will come back.
- Check your stats. I pay attention to how each post does and try to learn from that. If you look at my first post and my posts today you’ll see a fair amount of change – for the better I hope!
- Don’t be afraid to self promote. I’ve gotten better about suggesting to people that they check out my blog. I don’t know how many actually do, but my viewer counts continue to climb and I’ll get the occasional “attaboy” and “great blog” from friends and acquaintances.
So that’s it. I’ll check back in on the blogging effort at the end of this year just to let you all know how things are going. Good luck with your blog in the meantime!
All photos by David P. Wahr unless otherwise noted in which case the original artist retains all rights. Otherwise photos and words @copyright by David P. Wahr